Kevin Woods

About Me

I started my career as an engineer but moved into product marketing and then product management early on. I still love being technical and hands-on, but I am even more interested in the people who buy and use technology. I am curious about what drives their decisions and how technology shapes their day-to-day work.

My career has been defined by my passion for understanding customers. Why do customers make the decisions they do, and how can I influence them? The importance of understanding your buyer persona cannot be overstated. Knowing how and why customers make their decisions is the most critical factor in product success.